The Inkey List

Challenge

INKEY is a global skincare brand founded on the belief that knowledge is power. Quite simply, the more you know about your skin, the better you can care for it.

In the last three years, this straight-forward, straight-talking approach has helped the brand grow nearly 600%. Their multi-region website is key to this success. It's one of their primary sales channels. Allowing them to ask customers about their skincare goals and deliver bespoke recipes that help people feel real comfort in their skin.

Given the importance of their online presence, INKEY briefed us to handle all their digital creative development.

Fully flexible content areas

Solution

We fully redesigned and rebuilt the site through 2021. Improving the user experience and increasing conversion through a simpler, more intuitive UI.

Rebuild of the INKEY Recipe builder with full integration into several data platforms (Klavyio, Nosto and Shopify Customer metafields) for segmentation and remarketing purposes
Created and launched the MyInkey area in late 2021 to Integrate fully into INKEY's CRM
Allow customers to Track their progress by uploading photos of their skin to be reviewed by a skincare expert
Update their recipe and receive personalised products and knowledge based on their skincare goals and concerns
Built on the leading SAAS e-commerce platform, Shopify+
Localised sites for different territories

Key to the latest site developments is the Recipe builder. This series of questions is designed to lead people to the products best-suited to their skin and achieving their goals. At the same time, avoiding anything that isn't right for them.

Product detail page

myINKEY account area

Results

INKEY is now officially number 7 in the world's 100 fastest growing beauty websites, according to Similarweb's #Digital100.

The INKEY List is at a seminal phase as we double down on our tech-enabled human skincare support proposition via theinkeylist.com. Northern Artillery have been the perfect partners to keep pace with our hyper growth over the last year, and we are excited to work together to find innovative ways to help over 6 million consumers 121 on their skincare journey in 2022.

Colette Laxton

CEO and Co-founder The Inkey List

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Client

The Inkey List

Output

Website, Brand assets, Video, Social content

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